Fresh-faced actress Emma Watson and seasoned designer Alberta Ferretti have teamed up to create Pure Threads, an eco fashion collection that launched last week. From safety boots to designer heels, the availability of eco friendly fashion labels is steadily growing as more designers and retailers realise the importance of using natural fabrics and sustainably sourced materials.

The 20-year-old actress started off with a starring role in the Harry Potter movies, and has since made a name for herself in the world of fashion. Last year, she worked with eco fashion brand People Tree to create a spring clothing line; she is also the face of Lancôme.

Emma Watson rose to fame as a child when she landed the coveted role of Hermione Granger in the phenomenally successful Harry Potter film franchise. Now an elegant and beautiful 20-year-old, Emma Watson has become known for her fashion sense as much as for her acting capabilities. Footwear modelled by the British actress flies off the shoe hook displays at international fashion outlets; fans of Emma Watson can’t wait to add the starlet’s latest favourite clothes and shoes to their own wardrobe and retailers can hardly re-stock the accessory and footwear hooks fast enough. Now, Emma Watson will put her star power behind the eco-friendly fashion industry by designing a new line of “green” clothing.